Top 10 Makeup Products Trends in 2023
2023 was the year makeup stopped chasing perfection and started chasing personality. TikTok didn’t just influence beauty trends this year it dictated them, turning niche aesthetics into overnight must-haves and sending single products viral almost weekly. Below are the 10 biggest makeup trends of 2023, and the exact products that drove each one.
1. Glazed Skin
Key products: Makeup By Mario SurrealSkin Liquid Foundation, Fenty Beauty Invisimatte Instant Setting + Blotting Powder
The “glass skin” evolution continued this year, but the finish softened from a hard, mirror-like shine into something dewier and more diffused. Makeup By Mario’s SurrealSkin Liquid Foundation became a breakout hit specifically for how naturally luminous it looked on skin, rather than sitting on top of it like a heavier full-coverage base. Even mattifying products got reworked to preserve that underlying glow instead of flattening it Fenty’s Invisimatte powder is a good example, and it got a massive visibility boost after Rihanna used it for an on-stage touch-up during the 2023 Super Bowl halftime show. That single moment turned a routine setting powder into one of the year’s most-searched products almost overnight, and it cemented “glazed” as the base-makeup word of 2023.
2. Latte Makeup
Key products: warm-toned eyeshadow palettes, cream blush and lip shades in cinnamon and cocoa tones
Warm, milky-brown tones cinnamon, caramel, and espresso — took over eyeshadow palettes, blushes, and lip products this year, creating a soft, monochrome “latte” aesthetic that carried the same color family across the whole face. Unlike a lot of trends that live or die by one hero product, latte makeup was more about a cohesive palette than a single purchase, which is part of why it had such staying power throughout the year. It paired naturally with the glazed skin trend above, since the warm tones read even softer against a dewy, blurred base. Multi-use cream sticks were especially well-suited to the look, letting people carry one shade from lids to cheeks to lips without needing to color-match separate products.
3. Blush Draping
Key products: Rare Beauty Soft Pinch Blush Stick, Saie Dew Blush
Rather than a simple flush on the apples of the cheeks, blush draping swept color diagonally from the cheekbone up toward the temple, sculpting and brightening the face in a single motion. The technique borrowed from professional makeup artistry but got simplified for an everyday routine, largely thanks to cream and stick formats that made it genuinely easy to blend with fingers. Rare Beauty’s and Saie’s stick and cream formulas became the go-to tools here specifically because they melted into skin quickly enough to drape and diffuse before setting, avoiding the harsh, stripe-like look that can happen with powder blush applied the same way. The result was a warmer, more sun-kissed shape to the face that felt more like contour than a traditional cheek flush.
4. Siren Eyes
Key product: e.l.f. Cosmetics Halo Glow Liquid Liner
A dramatic, elongated eye look built around dark shadow and liner dragged upward and outward from the outer corner, paired with lifted, feline brows a real departure from the softer, rounder “clean girl” eye looks that had dominated the previous couple of years. The look required precision more than product volume, which is exactly why e.l.f.’s liquid liner became such a favorite: its fine tip made the sharp, winged shape achievable at home without needing professional-level skill. Siren eyes also tended to pair with more minimal skin and lip products, since the eye makeup was designed to be the entire statement of the look rather than one element among several.
5. Strawberry Girl Makeup
Key product: Rhode Peptide Lip Tint
A flushed, sun-warmed look built around rosy cheeks, a tinted nose, and juicy, sheer-tinted lips, meant to evoke someone who just came in from the sun rather than someone wearing makeup at all. Hailey Bieber’s Rhode lip tint anchored the entire trend directly the product’s dewy, buildable formula was practically designed for this exact aesthetic, and it became one of the most talked-about beauty launches of the year in its own right. The strawberry girl look spread fast on social media specifically because it was easy to recreate with just a couple of cream products, making it one of the most accessible viral trends of 2023 rather than one that required a full routine.
6. Clean Girl Aesthetic
Key product: Huda Beauty Easy Bake and Snatch Pressed Setting Powder
Slicked-back hair, dewy skin, and minimal, “your skin but better” makeup remained the dominant everyday look throughout 2023, continuing a trend that had already been building for a couple of years. Huda Beauty’s setting powder released as part of the brand’s 10th-anniversary collection became a staple specifically for keeping the look polished and long-wearing without ever appearing heavy or “done.” Part of what kept clean girl makeup so persistent through the year was how well it photographed on camera and how quickly it could be applied, which made it a natural fit for a beauty culture increasingly driven by short-form video and fast content turnaround.
7. Lip Oils Everywhere
Key products: NYX Cosmetics Fat Oil Lip Drip, Dior Lip Glow Oil
Building on the tinted lip oil boom that had started gaining traction the year before, the category exploded fully in 2023, with nearly every major brand releasing its own version. NYX’s Fat Oil Lip Drip became the standout budget pick, frequently framed online as an affordable dupe for Dior’s higher-end Lip Glow Oil and the comparison itself became part of the trend’s momentum, with side-by-side reviews and swatch comparisons driving huge engagement. What made lip oils genuinely different from traditional gloss was the finish: less sticky, more hydrating, and buildable from a sheer tint to a fuller wash of color, which fit neatly alongside the skin-first, low-effort mood defining most of the year’s other trends.
8. Freckle Makeup, Refined
Key product: Freck Beauty OG Freck
Faux freckles moved from a passing TikTok novelty into a genuine routine staple in 2023, with dedicated freckle pens and stains becoming a permanent fixture in many people’s makeup bags rather than a one-off trend. Freck Beauty’s original formula led the category by offering a realistic, semi-permanent finish that could last through a full day without needing touch-ups, which set it apart from earlier, more temporary freckle products. The trend tied into the broader “your skin but better” mood of the year freckles read as natural and youthful rather than as an obvious cosmetic addition, which is exactly why the look stuck around well past its initial viral moment.
9. Multi-Use Cream Sticks
Key product: Danessa Myricks Colorfix Liquid Pigment
A shift toward curated, multi-use products reflected a broader “buy less, buy well” mood in beauty spending this year, as inflation-conscious consumers looked for ways to get more out of fewer purchases. Danessa Myricks’ Colorfix became a favorite specifically because a single shade could carry across lids, cheeks, and lips without looking mismatched or muddy a genuinely rare feat for a cream product built to work on three different skin textures. It was also a natural companion to the latte makeup trend above, since one product doing triple duty made it far easier to keep an entire monochrome look cohesive without buying three separate items in the same shade family.
10. Brown and Black Cherry Lips
Key product: Revlon Super Lustrous Glass Shine Lipstick in Toasting Glasses
A moody, vampy lip trend built around deep brown-red and near-black cherry shades gave fall 2023 its signature lip look, offering a rich contrast to the softer, sheerer lip products that had dominated earlier in the year. Revlon’s Toasting Glasses shade became one of the most-repurchased viral lipsticks of the year, prized for a glassy, brown-pink finish that read as sophisticated rather than harsh a big part of why the shade crossed over from niche makeup-lover circles into genuinely mainstream popularity. The trend’s timing also mattered: it landed right as the year’s warmer color palettes started shifting toward deeper, cooler tones for fall, making it feel like a natural seasonal progression rather than an abrupt style change.
Image alt-text guidance: lead each alt tag with the product name plus the trend keyword — e.g. “Rhode Peptide Lip Tint, a 2023 strawberry girl makeup trend” — rather than a generic description like “lip product on white background.”
Frequently Asked Questions
What was the biggest makeup trend of 2023?
Glazed skin was arguably the defining trend of the year, shifting the base-makeup conversation from matte, full coverage toward a dewy, luminous, skin-like finish.
What is blush draping?
Blush draping is a technique where blush is swept diagonally from the cheekbone up toward the temple, rather than applied only to the apples of the cheeks the goal is to sculpt and brighten the face in one motion.
Are lip oils better than lip gloss?
Lip oils are generally more hydrating and less sticky than traditional gloss, which is a big part of why the category grew so quickly in 2023. Gloss still tends to offer more shine and pigment payoff, so the better choice depends on whether you’re prioritizing comfort or color intensity.
What made “clean girl” makeup so popular?
The clean girl aesthetic offered an easy, low-effort formula dewy skin, slicked hair, minimal color that photographed well and took a fraction of the time of more elaborate looks, which suited the shorter, faster content cycle TikTok rewards.
Is freckle makeup still relevant?
Yes, faux freckles moved from a passing TikTok trend into a genuine routine staple in 2023, with dedicated pens and stains becoming permanent additions to many people’s makeup bags rather than a novelty item.
The Takeaway
2023’s biggest makeup trends had a clear throughline: skin-first, effortless, and driven by a handful of products that TikTok turned into must-haves almost overnight. Whether it was Rhode’s lip tint launch, NYX’s lip oil dupe, or Huda Beauty’s decade-anniversary powder, the year proved that a single viral video can still reshape what an entire beauty aisle looks like.
